The Zomato Feeding India Concert in Mumbai featuring Dua Lipa was a spectacle of music and charity. However, the event has ignited discussions about concert ticket pricing and the secondary resale market. This blog covers the controversy surrounding Rs 13,000 Gold tickets being resold for as low as Rs 2,000 and what promoters can learn for future events.
Dua Lipa Takes the Stage in Mumbai
Dua Lipa’s concert on November 30 in Mumbai was an electrifying event that wowed fans. Organized in collaboration with Zomato’s Feeding India initiative, the concert featured performances aimed at raising funds for hunger relief efforts in India.
The artist also delighted fans with a mashup of Levitating and Bollywood’s Woh Ladki Jo from Baadshah, creating a unique fusion that brought the crowd to their feet.
Ticket Resale Drama: Rs 13,000 Passes for Rs 2,000
However, the concert was also marred by ticket pricing controversies. According to X user Samarth, Gold tickets originally priced at Rs 13,000 were being resold outside the venue for as little as Rs 2,000, raising concerns over the event’s ticketing strategy.
“The resale market was terrible, with Gold passes being sold at a fraction of the price,” Samarth noted, also mentioning that the Gold Zone area was not as full as expected.
Maroon 5 Concert: Could History Repeat Itself?
As the Maroon 5 concert in Mumbai on December 3 approaches, some are already predicting that the same ticket resale issues may arise. Samarth’s advice for concertgoers? Wait until the day of the event to purchase tickets at discounted rates.
Promoters may need to rethink their pricing strategies to avoid the issues seen at Dua Lipa’s concert. If fans can find cheaper tickets outside the venue, the pricing structure might be too high.
Empty Seats: A Consequence of Overpricing?
The Gold Zone ticket issue points to a larger problem with high ticket prices. When ticket prices are too steep, many potential concertgoers are discouraged from attending, leading to empty sections and a less-than-ideal experience for fans who do attend.
The resale market’s growing influence is a clear indicator that ticket prices need to be more in line with what Indian audiences are willing to pay.